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The Well-Being Trailblazer Awards

About the Well-Being Trailblazer Awards


About Us

The Well-Being Trailblazer Awards are hosted annually by Archetype and the Wellness Council of America (WELCOA). The awards recognize tech-enabled health and wellness vendors that bring workplace well-being solutions to market that positively impact employees’ ability to lead healthy, resilient, and fulfilling lives.


Since the first Well-Being Trailblazer Awards in 2021, eight companies have been granted with the Trailblazer designation.

Our Sponsors



For 30+ years, WELCOA has served as the source of information and inspiration to propel the workplace wellness profession forward. WELCOA’s mission is to be a transformative force that improves the health and well-being of all working people. As a purpose-driven, nonprofit organization, we are squarely and solely focused on generating health and prosperity for our members, their companies, and the places we call home.



Archetype is a consulting and investment firm that aspires to make work better for 50 million people. Through a unique co-innovation approach, we engage a vibrant ecosystem of clients, advisors, investors, and colleagues to help every person in the workplace thrive and enable sustainable growth for businesses.

Award Categories

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Well-Being Trailblazer Award

The Well-Being Trailblazer Award was created to highlight middle-market health and wellness vendors that provide a human-centric approach to workplace Well-Being and positively impact employees’ ability to lead healthy, resilient, and fulfilling lives. They portray measurable impact, innovative vision, achievement & growth, and market leadership. To see our definition of middle-market vendors, see the eligibility here.

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Well-Being Trailblazer: Rising Star Award

The Well-Being Trailblazer: Rising Star Award is a new category this year that was inspired by the incredible applicants we've seen in past years who were too small to win the Well-Being Trailblazer Award. This award is meant to highlight these newer vendors who are equally innovative, but may not yet have the measurable impact and market leadership of their Well-Being Trailblazer counterparts. See eligibility here.

Our 2023 Judge Panel

We are honored to introduce the exceptional panel of judges who will be shaping this year's Well-Being Trailblazer Awards. These accomplished individuals bring a wealth of experience, expertise, and passion to the table, ensuring a rigorous and fair evaluation process.


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Meet the 2023 Well-Being Trailblazer Award Winners!

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