
The Well-Being Trailblazer Awards
About the Well-Being Trailblazer Awards

About Us
The Well-Being Trailblazer Awards are hosted annually by Archetype and the Wellness Council of America (WELCOA). The awards recognize tech-enabled health and wellness vendors that bring workplace well-being solutions to market that positively impact employees’ ability to lead healthy, resilient, and fulfilling lives.
Since the first Well-Being Trailblazer Awards in 2021, eight companies have been granted with the Trailblazer designation.
Our Sponsors

WELCOA
For 30+ years, WELCOA has served as the source of information and inspiration to propel the workplace wellness profession forward. WELCOA’s mission is to be a transformative force that improves the health and well-being of all working people. As a purpose-driven, nonprofit organization, we are squarely and solely focused on generating health and prosperity for our members, their companies, and the places we call home.

Archetype
Archetype is a consulting and investment firm that aspires to make work better for 50 million people. Through a unique co-innovation approach, we engage a vibrant ecosystem of clients, advisors, investors, and colleagues to help every person in the workplace thrive and enable sustainable growth for businesses.
Award Categories
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Well-Being Trailblazer Award
The Well-Being Trailblazer Award was created to highlight middle-market health and wellness vendors that provide a human-centric approach to workplace Well-Being and positively impact employees’ ability to lead healthy, resilient, and fulfilling lives. They portray measurable impact, innovative vision, achievement & growth, and market leadership. To see our definition of middle-market vendors, see the eligibility here.
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Well-Being Trailblazer: Rising Star Award
The Well-Being Trailblazer: Rising Star Award is a new category this year that was inspired by the incredible applicants we've seen in past years who were too small to win the Well-Being Trailblazer Award. This award is meant to highlight these newer vendors who are equally innovative, but may not yet have the measurable impact and market leadership of their Well-Being Trailblazer counterparts. See eligibility here.